BUSINESS COMMUNICATIONS (ENGL 202-001)
Kunepeum (Welcome) to Business Communication!
English 202 Business Communication focuses on the analysis and creation of documents that rely on a critical understanding of reader-text relationships, rhetorical contexts, and visual rhetoric. In this course, you will gain experience with genres that are used in a variety of disciplines and workplaces, such as letters, email, memos, proposals, instructions, brochures, presentations, webpages, blogs, and social media.
During the course, we will cover the basics of business communication: readability, using effective visual and digital elements, analyzing audience, analyzing how a text is used, effective organization, ethics and writing, and usability testing. Each of you will create your own “business” through writing a business plan, creating promotional materials (letterhead, logo, marketing tools, etc.). This “business” will be the focus of your internal and external communication.
English 202 Business Communication focuses on the analysis and creation of documents that rely on a critical understanding of reader-text relationships, rhetorical contexts, and visual rhetoric. In this course, you will gain experience with genres that are used in a variety of disciplines and workplaces, such as letters, email, memos, proposals, instructions, brochures, presentations, webpages, blogs, and social media.
During the course, we will cover the basics of business communication: readability, using effective visual and digital elements, analyzing audience, analyzing how a text is used, effective organization, ethics and writing, and usability testing. Each of you will create your own “business” through writing a business plan, creating promotional materials (letterhead, logo, marketing tools, etc.). This “business” will be the focus of your internal and external communication.