English 202 Business Communication focuses on the analysis and creation of documents that rely on a critical understanding of reader-text relationships, rhetorical contexts, and visual rhetoric. In this course, you will gain experience with genres that are used in a variety of disciplines and workplaces, such as letters, email, memos, proposals, instructions, brochures, presentations, webpages, blogs, and social media.
During the course, we will cover the basics of business communication: readability, using effective visual and digital elements, analyzing audience, analyzing how a text is used, effective organization, ethics and writing, and usability testing. Each of you will create your own “business” through writing a business plan, creating promotional materials (letterhead, logo, marketing tools, etc.). This “business” will be the focus of your internal and external communication.